James Burton “JB” Mauney, born on November 9, 1987, in Graham, North Carolina, is one of the most celebrated bull riders in professional rodeo history. From a young age, Mauney demonstrated extraordinary talent, quickly rising through the ranks of Professional Bull Riders (PBR) competitions. His fearless approach and high-scoring rides have earned him multiple PBR World Championships, cementing his place as a rodeo icon.
Mauney isn’t just admired for his professional achievements; his dedication, discipline, and passion have made him a role model for aspiring bull riders worldwide. Over the years, he has become synonymous with resilience, having faced and overcome numerous injuries that would have ended the careers of lesser athletes.
Career Earnings and Rodeo Success
The backbone of JB Mauney’s net worth comes from his career earnings in rodeo competitions. As a multiple-time PBR World Champion, Mauney has amassed millions of dollars in prize money. His high-profile victories, including wins at PBR World Finals and major rodeo events across the United States, contribute significantly to his wealth.
While exact annual earnings fluctuate depending on competitions and rankings, industry experts estimate that Mauney’s career prize money alone exceeds $6 million. This figure reflects his consistency, dominance in the sport, and ability to secure high-stakes wins even under pressure.
Endorsements and Sponsorship Deals
Beyond prize money, JB Mauney has secured substantial income through endorsement deals and sponsorships. Brands in the western lifestyle, rodeo equipment, and apparel sectors recognize the marketing value of associating with a superstar like Mauney. Over the years, he has partnered with top brands, including boot manufacturers, helmet brands, and western wear companies, further boosting his income.
These sponsorships are essential in diversifying his earnings, as professional rodeo careers can be unpredictable due to injuries and competitive risks. Such endorsements likely contribute several hundred thousand dollars annually to Mauney’s net worth.
Lifestyle and Investments
Despite his fame and fortune, JB Mauney maintains a lifestyle that reflects both his rodeo roots and practical financial planning. He is known for investing in ranches, horses, and properties that align with his passion for the western lifestyle. These investments not only preserve his wealth but also provide long-term financial security.
Mauney is also a savvy investor, with a focus on businesses related to sports, western culture, and entertainment. While he may not lead the lifestyle of a Hollywood celebrity, his wealth enables him to enjoy comfortable living while remaining deeply connected to the rodeo community.
Estimated Net Worth in 2025
| Category | Details | Estimated Value |
|---|---|---|
| Career Earnings | Prize money from PBR competitions, championships, and rodeo events | $6,000,000+ |
| Endorsements & Sponsorships | Deals with boot, helmet, and western wear brands | $500,000–$1,000,000 annually |
| Investments | Ranches, properties, horses, and sports-related businesses | $2,000,000+ |
| Other Ventures | Appearances, events, and media engagements | $500,000+ |
| Total Estimated Net Worth (2025) | Combined value from all sources | $10–$12 million |
Based on career earnings, endorsements, sponsorships, and smart investments, industry estimates place JB Mauney’s net worth in 2025 at approximately $10 million to $12 million. This figure positions him among the wealthiest and most successful professional bull riders in history.
It’s important to note that his net worth is not just a reflection of money earned but also of brand value, influence in the rodeo world, and legacy. Mauney’s continued involvement in PBR events and mentorship of younger riders ensures that his financial and professional influence will remain strong for years to come.
Lessons from JB Mauney’s Success
JB Mauney’s financial journey offers valuable insights for anyone looking to build wealth through sports or high-risk careers:
- Master Your Craft: Mauney’s dedication to bull riding excellence has directly contributed to his financial success.
- Diversify Income Streams: Beyond prize money, sponsorships and endorsements are crucial for long-term wealth.
- Invest Wisely: Mauney’s property and business investments highlight the importance of planning beyond active career years.
- Build a Personal Brand: Mauney’s fearless persona and consistent performance have amplified his earning potential.
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Conclusion
JB Mauney is more than just a professional bull rider; he is a symbol of courage, determination, and financial savvy. With an estimated net worth of $10–12 million, his wealth reflects not only his success in competitions but also his strategic approach to endorsements and investments. For fans and aspiring riders alike, Mauney’s journey serves as an inspiring blueprint of how talent, discipline, and smart financial decisions can create lasting success.
Whether you’re curious about his net worth, career achievements, or lifestyle, JB Mauney continues to prove that dedication and resilience in sports can translate into substantial financial and personal rewards.
