According to research, there were 5.44 billion internet users globally in April 2024. This number accounts for more than 62% of the world’s population. As a business owner or brand marketer, you can take advantage of this massive digital population by creating a business website. A website can increase your brand’s online presence and help you reap the total rewards of digital marketing. If you’re still undecided about creating a business website, this post is for you.
Reason #1: Build Customer Trust with Your Brand
Your business could provide the best products and services in the market. However, you might need more than that to build customer trust and credibility. The thing is that most modern customers expect your business to have a website. It’s almost the minimum requirement, especially for online businesses.
A professionally built website can boost your brand’s trust or transparency ratings. Besides showcasing your products, a website can also provide information like contacts, location, and legal certificates of your business. Moreover, you can solve your customers’ pain points without involving support.
Reason #2: Increase Brand Visibility
Successful businesses must be closer to prospective clients. A business website is a canvas for showcasing your presence in the digital market and setting you apart from competing brands. In return, this increases your chances of attracting and keeping customers.
A business website must clearly show who you are and what your services are to enjoy this online visibility. Also, the design, colour scheme, content, and other features must convey the essence of your business. It’s more like a physical storefront of your business.
Reason #3: Improve Business Revenue
Anything that can increase revenue is a welcome addition for businesspersons. There’s nothing wrong with setting up a brand website to boost your returns. These web pages can help your business earn more revenue through monetization and marketing strategies.
Other ways a website can make your business money include:
- Selling your own services and products.
- Pay-per-click (PPC) ads and banners.
- Sell sponsored content opportunities.
Reason #4: Provide Product Updates and Support
A website is the first place of interaction with customers. As such, this is an excellent place to provide product updates and announcements. Most customers will visit your website to discover any product discounts before placing a call. You may also use this platform to showcase new or out-of-stock products.
Your website can also offer easier ways to serve potential customers. For instance, you can add a FAQ page with clear answers to all common questions you get from customers. You can also add a chatbot for fast and convenient 24/7 customer support. Interestingly, this is one of the areas online casinos have fully mastered and are killing it. Most online games UK currently have a solid FAQ section with diverse communication mediums that customers can easily use to contact the support team. At the end of the day, the aim is to make your website interactive and user-friendly to both new and impending customers.
Reason #5: Important for Local Business Growth
Many small businesses start by targeting local customers before going international. Unfortunately, most small business owners don’t invest in websites. These web pages can give them an edge in local competition.
Below are some of the statistics to prove why your local business should have a website:
- 97% of customers search for local businesses.
- 46% of Google searches include local intent.
- 28% of sales conversions are after a local search.
- 70% of customers will visit a business after finding it online.
Endnote
There are countless reasons to have a business website. Remember that creating a successful business website takes hard work and patience. Ensure the design is appealing and the content is valuable. And, of course, use an SSL certificate for more credibility and trust. Creating a business website will pay off eventually. All the best!
